Role - Lead Creative Designer | Content Creation
POOL is a local fashion service in Berlin. Wear as long as you want, swap whenever.“... We imagine fashion as a service, where users subscribe to a platform that gives them a risk-free way of enjoying new clothes. When they’re done with them, they can be returned and worn by someone else, while unwanted and damaged pieces are recycled into more great clothes. There’s much less waste in this system, and consumers can enjoy clothes as much as they want, while drastically reducing the impact of their fashion habits. …”
*From POOL Mission Statement.
I was asked to create social media content for the startup based on the guidelines set up by Studio Yukiko [https://y-u-k-i-k-o.com/] with the brand's market entry.
During my time at POOL, I cast models, organized photoshoots, and created assets for social media marketing, highlighting the brand's intentions and explaining the concept to the virtual audience, I implemented the FAQ section and created the visual language used up to today for the brand's digital marketing. I helped create a future-focused brand that encourages customers to find a better future and guides them to arrive at the Pool.
https://linktr.ee/pool.berlinhttps://www.instagram.com/pool.berlin/
